Social media and digital out-of-door advertising for some of Australia's biggest brands. Either concept to completion, or as the designated animator, helping bring the creative team's projects to life.
My expert understanding of best practice for digital display, and ability to build powerful integrated templates, enable me to produce cross-channel campaigns like these quickly, increasing production quality in the process.
i-Spy Activity Sheets for Tourism Australia, and The Wiggles on Australia.com
This project was an exercise in diplomacy. While I was trying to make drawing feel approachable for the kids, creating a representation of an indigenous elder for Tourism Australia requires careful consideration. The diversity of the family, the attire and sex of the elder, the seating arrangement, the proximity of the campfire to the children, these were all discussed at length.
Some of these images were bespoke. Others, pre-approved by project stakeholders, were redrawn for cohesion. Over 30 images were produced over two days.
Designing for Jeep after being locked down for weeks was a welcome relief. Without leaving my desk, I found myself exploring a new destination every day.
Compass co-ordinates AR filter intruction manual PDF (1.1MB)
Worked with Evolved Group to animate a series of explainer videos for Digital Guru, an invitation based program by Google for digital agencies and brands. It is considered APAC’s flagship education program, designed to equip agency professionals with expertise across Google’s complete suite of ad solutions.
Hours of video were created, below is a brief example.
Dynamic display advertisements are html creatives capable of displaying variable content, when triggered by external data. With one design, a car manufacturer can be promoting utility vehicles in rural areas, and sports cars in urban centers. Messages can change based on the time of day, weather, cookies, device, demographics, fluctuations in the market, even the price of crypto.
This technology works in tandem with creative optimisation. A basic example of this would be a dynamic ad for a fast food chain, capable of showing one of 4 burger deals. Optimisation is programming that ad to track which burger is getting more clicks, and to promote that one more often.
Dynamic ads enable you to make your message more relevant, and more effective, without sacrificing quality.
I have designed dynamic display templates, and provided creative strategies for Westpac, Porsche Australia, Dulux, Medibank, and Betr. I wrote Porsche Australia's Dynamic Display Guidelines, and partnered with Google and OMD to create a case study on the effectiveness of dynamic display advertising for British Paints, receiving in-person training from Google in the process.
The brief was “create the most dynamic space possible”.
I set out by creating a physical grid, employing local ship and sail makers to install steel cables throughout the space. With a suspended stage lighting rig, an array of curtains, and a comprehensive A/V system, the space became infinitely customisable.
Swan Lake's inaugural event was a live television broadcast, viewed across New Zealand and Australia.
I stalk people. I capture their likenesses when they aren't paying attention, then bring them home and make them put on colours they wouldn't normally wear.
Complex organic and hard surfaced geometry modeled in Maya and Zbrush.
Retake of Heat and Cold Miser from 'The Year Without a Santa Claus' (1974). Original character designs by Paul Coker Jr.
High poly Zbrush displacement maps over rigged Maya models. I really enjoyed researching these, I could study anatomy all day. Viewing things in 3d space can really bring the invisible into focus, I used scanning electron microscope photography images for reference on many of the minutae. 🤓🤓
Alien character design, animated with motion capture data from cmu.edu. This data was open-source, however I have experience recording, cleaning and editing performance capture data from my studies in AUT's Motion Lab
This photorealistic reproduction of a precarious Queenstown bridge featured in an ad for Hyundai. Made while interning with the team at Toybox.
Bumper for Capital 17 on Red Bull TV
While an old project, this job allowed me to pull a few different skill sets together and was a good introduction to 3d modelling and animation.
