Overseas Media: Art Direction and Design
This campaign, scheduled to run in the midst of this year's bushfires, prominently featured koalas in each placement. Given the fire's devastating effect on the Koala population, I was asked to provide fresh creative and design within a very tight timeframe.
Workers, Visitors, Students, & Full Campaign (.PDF)
Copy by Medibank's in-house creative team #artdirection #creative #retargeting #programmatic